Paradigm Design System
For Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
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For Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
Visit Website Figma FileFor Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
The brand uses visual language to communicate with customers through our products' user interfaces. We make an effort to intentionally use visual language techniques, add value, uphold a close connection to the Mail.ru brand, and avoid obstructing the product's usability.
The user can better understand the structure of the interface thanks to the layout and grid. In addition to organizing, the layout serves a practical purpose by standardizing the key elements of items and establishing a single visual beat.
The foundational components of the visual language—colors, their combinations, and typographic schemes—must pass the WCAG accessibility test and the perception test in the final output.
We test the visual language pieces for basic recognizability, but this does not exclude the designer from paying attention to this.
The user must read the page's structure, meaning, and important activities. Make an effort to build your website so that users can find important information quickly.
The heading structure should accommodate the page's content. The user should have access to additional navigation options, such as a site map, table of contents, menu, and search.
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